Grow your business with purposeful digital design
Are you a new business, or a small to medium-sized enterprise eager to maximise your digital potential? I work with clients and in supporting roles for agencies, to transform your online presence, creating high-value digital experiences that connect you and your customers and help you unlock the potential of your brand.
Insight meets innovation
I'm Rachael Ward, the designer who will help you make your mark on the digital landscape. I design digital campaigns and websites that build trust and authority and keep your audience engaged.
Not your typical designer, my career began with a focus on verbal communication, providing translation, proofreading, and copyediting services. This foundation uniquely positions me to help you articulate your brand's message effectively.
At the heart of my approach lies a meticulous commitment to detail. Stemming from my background in proofreading, I bring a level of precision to your project to make sure every pixel and word align seamlessly. This ensures your brand's visual and verbal identity remains consistently compelling.
Having worked across a range of design disciplines, from print to events to digital, my roots are diverse, but my focus is clear – providing you with a holistic perspective on design, my broad expertise allows me to connect the dots for a comprehensive visual strategy.
An innate curiosity, fuels my constant pursuit of knowledge and strategy. In every pixel and every creative choice that I make, there's intent. This commitment and strategic approach to design results in a strong brand foundation built on values and purpose, setting you apart in the marketplace.
Tailored solutions for your growth
Brand identities that leave a lasting impression
Stand out from the competition with a unique and memorable visual identity. From creating your logo, to establishing a visual identity, to developing marketing collateral, I can help you and your busines establish a strong visual style.
Websites that captivate and convert your audience
Establish authority in your industry with a unique website to showcase your brand, captivate your audience and drive results. I design and develop responsive websites, whether from scratch or in-line with brand guidelines.
Dynamic animations that breathe life into your brand
From promotional videos and explainer animations to awareness campaigns or simply just animated icons, explore the way in which motion can be used to narrate your brand story and create a more memorable experience for your audience,
Featured project
Explore a selection of projects I've worked on with companies and brands from a wide range of industries. For full access, please contact me.
Breaking the cycle: empowering women and girls in Malawi
Interested in success stories?
Let's discuss the potential impact of strategic design on your business.
A few nice words
See what my clients have to say about working with me.
Brand Executive
International law firm
Programme Funding Officer
Non-profit organisation
Brand team
International law firm
Digital Projects Coordinator
B2B website and digital marketing agency
Business Development Manager
International law firm
Digital Marketing Manager
Global professional services firm
Frequently asked questions
Find answers below to commonly asked questions about my project timelines, the design process and my pricing structure.
Design project timelines vary depending on the scope and complexity of the project. I will provide you with a detailed timeline following an initial scoping call.
My designs are always founded in strategy, so my process always starts out by understanding your goals and requirements and researching your audience and competition. Once I have a good understanding of the background, I use that information to begin creating initial concepts. I will gather feedback and refine the designs as required. That said, each project is different and may require a more tailored approach which would be discussed and agreed at the start of the process.
The cost of my services depends on the scope of your project. My pricing is reflective of both the time and effort it will take me to find a design solution that will deliver and of the value that it will bring your business. Before commencement of any work, I will always provide you with a detailed quote based on your specific requirements.
Yes, I always offer at least one round of revisions in my quotes to ensure that the final design meets your expectations. By conducting a thorough research and exploration phase, I aim to deliver design concepts that will require minimal changes. However, I do take a collaborative approach to my work and will work closely with you to incorporate your feedback and make necessary adjustments to ensure you are happy with the final product.
Yes, I provide ongoing design support to my clients. Whether you need assistance with website maintenance and updates, or additional marketing collateral, I am here to help.
Ready to redefine your your digital presence?
Whether you're taking your first steps online, seeking industry recognition and authority, or aiming to build brand advocacy, I am your strategic design partner in achieving these goals. Let's collaborate to transform your digital aspirations into a visually compelling reality.