Welcome

Grow your business with strategic digital design

Are you a purpose-driven, small to medium-sized enterprise eager to maximise your digital potential? I work with clients and in supporting roles for agencies, to transform your online presence, creating high-value digital experiences that connect you and your customers and help you unlock the potential of your brand.

Not your typical designer

Insight meets innovation

I'm Rachael Ward, the designer who will help you make your mark on the digital landscape. I design digital campaigns and websites that build trust and authority and keep your audience engaged.

Hi, I'm Rachael!
A CV headshot of Rachael Ward
A triangle shape from the Design By RW logo
Fusing verbal and visual communication
to articulate your brand message

Not your typical designer, my career began with a focus on verbal communication, providing translation, proofreading, and copyediting services. This foundation uniquely positions me to help you articulate your brand's message effectively.

Precision in every pixel
to ensure a consistent brand identity

At the heart of my approach lies a meticulous commitment to detail. Stemming from my background in proofreading, I bring a level of precision to your project to make sure every pixel and word align seamlessly. This ensures your brand's visual and verbal identity remains consistently compelling.

A holistic perspective on design
for a comprehensive visual strategy

Having worked across a range of design disciplines, from print to events to digital, my roots are diverse, but my focus is clear – providing you with a holistic perspective on design, my broad expertise allows me to connect the dots for a comprehensive visual strategy.

Where design choices have purpose
to create a strong foundation

An innate curiosity, fuels my constant pursuit of knowledge and strategy. In every pixel and every creative choice that I make, there's intent. This commitment and strategic approach to design results in a strong brand foundation built on values and purpose, setting you apart in the marketplace.

Tailored solutions for your growth

Brand identities that leave a lasting impression

Stand out from the competition with a unique and memorable visual identity. From creating your logo, to establishing a visual identity, to developing marketing collateral, I can help you and your busines establish a strong visual style.

Websites that captivate and convert your audience

Establish authority in your industry with a unique website to showcase your brand, captivate your audience and drive results. I design and develop responsive websites, whether from scratch or in-line with brand guidelines.

Dynamic animations that breathe life into your brand

From promotional videos and explainer animations to awareness campaigns or simply just animated icons, explore the way in which motion can be used to narrate your brand story and create a more memorable experience for your audience,

Take a peek

Featured project

Explore a selection of projects I've worked on with companies and brands from a wide range of industries. For full access, please contact me.

Breaking the cycle: empowering women and girls in Malawi

An animated campaign to raise awareness of the work that Pump Aid does to combat water poverty in Malawi.
Visual identity
Illustration
Animation
Script writing
Storyboarding
View full case study for project 'Breaking the cycle: empowering women and girls in Malawi'

Interested in success stories?

Let's discuss the potential impact of strategic design on your business.

A few nice words

See what my clients have to say about working with me.

"It's been a pleasure working with you and the work that has been produced over the past couple of years has been exceptional and really helped develop our brand for years to come."

Brand Executive

International law firm

"We are immensely grateful to creative freelancer, Rachael Ward, for her talent and commitment in bringing this project to life. Rachael’s expertise and passion have been instrumental in creating a compelling narrative that resonates with audiences worldwide."

Programme Funding Officer

Non-profit organisation

"Thank you for all your hard work, dedication and intelligent design to deliver such a fantastic site."

Brand team

International law firm

"We've had the pleasure of working with Rachael on a number of branding and web design projects recently. Her strategic-led approach along with a calm and confident manner have resulted in successful and high-performing sites for our clients. Would highly recommend!"

Digital Projects Coordinator

B2B website and digital marketing agency

"We previewed the report with a few of our wider team today and they absolutely loved all of the graphics and animations! The team has been hugely complimentary with regards to how beautiful the report looks and feels – so well done!"

Business Development Manager

International law firm

"The work you've produced for our Vuture campaigns has really moved our emails forward, not least the current re-design project which I think will have an unprecedented impact."

Digital Marketing Manager

Global professional services firm

Frequently asked questions

Find answers below to commonly asked questions about my project timelines, the design process and my pricing structure.

How long is a typical design project timeline?

Design project timelines vary depending on the scope and complexity of the project. I will provide you with a detailed timeline following an initial scoping call.

What is the design process?

My designs are always founded in strategy, so my process always starts out by understanding your goals and requirements and researching your audience and competition. Once I have a good understanding of the background, I use that information to begin creating initial concepts. I will gather feedback and refine the designs as required. That said, each project is different and may require a more tailored approach which would be discussed and agreed at the start of the process.

How much does a website cost?

The cost of my services depends on the scope of your project. My pricing is reflective of both the time and effort it will take me to find a design solution that will deliver and of the value that it will bring your business. Before commencement of any work, I will always provide you with a detailed quote based on your specific requirements.

Can I request revisions during the design process?

Yes, I always offer at least one round of revisions in my quotes to ensure that the final design meets your expectations. By conducting a thorough research and exploration phase, I aim to deliver design concepts that will require minimal changes. However, I do take a collaborative approach to my work and will work closely with you to incorporate your feedback and make necessary adjustments to ensure you are happy with the final product.

Do you offer ongoing design support?

Yes, I provide ongoing design support to my clients. Whether you need assistance with website maintenance and updates, or additional marketing collateral, I am here to help.

Still have questions?

Contact me for more information.

Ready to redefine your your digital presence?

Whether you're taking your first steps online, seeking industry recognition and authority, or aiming to build brand advocacy, I am your strategic design partner in achieving these goals. Let's collaborate to transform your digital aspirations into a visually compelling reality.